The giant Peach
Apr 01 - Apr 07, 2009
Hype it up and they will come. The question is: When the hype is dead and gone, will they keep coming? So far, Level 4 Nightclub and Ultra Lounge has survived the initial hype phase and kept the crowds-a-coming.
It’s no secret that early claims of upscale elegance reminiscent of Las Vegas were exaggeration; on Friday nights the club has preserved its popularity by working with a triad of outside promoters. Architechs, Tantriq and Racesauce know a thing or two about keeping there party people happy.
Tactics like offering free drinks for the opening hour and unlimited guest lists have become more and more popular these days. While these are trendy and easy to execute, and essentially bump up crowd numbers, you want people to show up because they like the spot not because of the free stuff.
So far, the result has been consistent crowds of young professionals and pumped-up party seekers in search of the good life where the dress code is one of common sense and waiting in line is so short it almost doesn’t exist.
When the showroom dance floor is at capacity, any attempt to move from one side of the room to the other takes patience, a little courtesy and if you’re carrying a drink a steady hand is a must. If the trek is that bothersome, comfort can be found when you reach the bar on the other side.
The DJ booth, usually relegated to the back of the showroom, is on the stage, a perfect place for DJs Anit, XL and K-Smooth, three of the best in the game, to shine.
Drinks are a little more costly these days—you’ll be happy to know that the experienced bartenders specialize in giving your drinks the extra kick you need. What’s more, since there is no minimum “tab” fee, you can cash out and be on your way.
DJs Technique and Lostboy serve up less-trendy more beat friendly grooves in a separate area close to the main entrance. The open area near the restrooms, which makes you feel like you just got out of a movie minus the greasy popcorn face, serves as a mingler’s paradise. Keep in mind that it’s quite easy to find yourself people watching instead of participating and if you feel like you’re walking in a complete circle, that’s because you are. The night is aptly named because of the club’s peach-shaped layout, pit not included.
Overall, Friday night promoters keep things interesting and at the highest quality possible.
Highlighting things this weekend will be a special performance by R&B diva Keri Hilson.
Peach Fridays
Level 4 (4th floor Royal Hawaiian Shopping Center) 2233 Kalākaua Ave.
11 am–4am , 946-3100
Getting In: Bring ID
Dress Code: Tasteful and sexy
Sightings: Ne-Yo, Busta Rhymes, Nautica Thorn, Donnie Klang
Soundtrack: “Poker Face” by Lady Gaga, ‘Universal Mind Control” by Common, “Circus” by Britney Spears
Signature Drink: $7 Patron, $7 Apple Martini, $6 Heineken
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